The individual best-sellers in online beauty — the brands at the top, the categories they win, and the pattern behind almost every hit: it's a bundle, not a single product.
Each row shows the brand, the product, and its category — the tag reveals the story: the best-selling unit in Lebanese beauty is a package.
Group the top sellers by category and the makeup gift-set dominates — beauty here sells as curated colour, not standalone skincare.
Makeup leads, and it leads as sets. The overwhelming share of best-seller demand is colour cosmetics sold in multi-product bundles — foundation-plus-mascara, lip duos, full-face kits.
Skincare rides along. Where skincare charts, it too arrives bundled — serum-plus-SPF, cream-plus-cleanser — rather than as a single hero.
The single best-selling item in each major category — the hero each aisle is built around.
How beauty actually sells online in Lebanon.
Nearly every best-seller is a set or duo. Curated bundles out-convert single SKUs — gifting-led merchandising is the winning play.
L'Oréal-owned brands occupy most of the leaderboard — a single portfolio effectively sets the market's terms.
The head of the market is accessible mass beauty — affordable makeup sold as value-packed sets, not luxury single items.
Mojo plans and runs paid media for brands across the region — nine years, 140+ accounts, five markets. If you want a read like this on your own category, talk to us.