Benchmarks · Report
PaidEgypt e-commerce CAC & ROAS benchmarks
What healthy acquisition actually costs by vertical and AOV band — drawn from EGP 15M+ of managed spend across eyewear, snacks, apparel and multi-category retail.
Coming soon
Industry insights
Reports built on numbers, not opinions
23 Egyptian fashion brands compared side by side. 18,000+ products counted and priced. EGP 15M+ of managed ad spend behind the benchmarks. Summaries are free; full datasets are paid.
Country
Industry
11 of 11 reports
Beauty · Report
FreeEgypt Beauty Demand 2026: what Egypt is actually buying
Korean skincare as the market's centre of gravity, shopping by ingredient over brand, the routine economy, product-by-product bestsellers, and the month-end payday surge — Issue 01.
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Beauty · Report
FreeLebanon Beauty Demand 2026: 249 brands compete, ten of them win
A top-heavy market one group controls, why every hit is a bundle, the gifting economy, ingredient-led demand, and six openings the numbers expose.
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Fashion e-commerce · Report
FreeThe Review Desert: only 5 of 23 Egyptian fashion stores show customer reviews
A 23-brand audit across sportswear, homewear, women's fashion and the high street — who shows proof, who doesn't, and the one brand with 8,000+ reviews and a 45% repeat rate.
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Fashion e-commerce · Report
PaidEgyptian Fashion E-commerce 2026: 23 brands audited across four verticals
The flagship: prices, catalog sizes, discount behavior, trust stacks and speed scores for sportswear, homewear, women's fashion and the international high street — every claim a number.
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Pricing · Report
PaidWhat fashion costs in Egypt: price ladders from EGP 49 basics to EGP 6,700 dresses
Pure pricing tables from 23 brands and 18,000+ products: per-vertical ladders, median prices per brand, and the EGP 199 international entry price vs the 1,000+ local mid-market.
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Promotions · Report
FreeAlways on sale: discount behavior across 23 Egyptian fashion stores
Measured depths from 10% sitewide to 80% off, perpetual-sale flags, sale-led homepages (6 of 6 in fashion) — and the brands that never discount at all.
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Sportswear · Report
PaidEgyptian sportswear online: Haxel, Sigma Fit, GorillaOutfit, BF Egypt & more
Seven brands compared: the LE 99–3,500 price map, the proof desert, hook-type analysis, and a category with zero loyalty programmes, zero blogs and zero WhatsApp.
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Homewear · Report
PaidEgyptian homewear online: Cottonil, 2S, Charmaine, Red Cotton & Dice
Catalog concentration (12,000 vs 559 products), the EGP 49–4,400 tier table, and the only vertical with measured speed — all five brands under 65 on mobile.
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Women's fashion · Report
PaidEgyptian women's fashion DTC: Daly Dress, Mlameh, Palma, Boheme & more — 4,083 products compared
The median-price ladder from EGP 299 to EGP 6,700, installment adoption (Tamara, Sympl), review-system adoption, and where each of six brands actually sits.
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High street · Report
PaidLocal vs global: Egyptian DTC vs H&M, DeFacto, LC Waikiki & Max Fashion
What the internationals bring that local storefronts don't — trust stacks, COD, installments, loyalty — and the one lane (Egyptian provenance) nobody claims.
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