Benchmarks · Report
FreeEgypt e-commerce CAC & ROAS benchmarks
What healthy acquisition actually costs by vertical and AOV band — drawn from EGP 15M+ of managed spend across eyewear, snacks, apparel and multi-category retail.
Coming soon
Industry insights
Reports built on numbers, not opinions
23 Egyptian fashion brands compared side by side. 18,000+ products counted and priced. EGP 15M+ of managed ad spend behind the benchmarks. Every report here is free to read.
Country
22 of 22 reports and guides
Measurement · Guide
FreeMeta Ads for Cash on Delivery in Egypt: The Working Setup
On a COD account, reported ROAS and money in the bank disagree. How to pick the event Meta learns from, feed the real outcome back, and bid on paid orders.
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Market · Guide
FreeDigital Marketing in Egypt 2026: Channels and What Works
Where Meta, Google, TikTok and influencers really fit for an Egyptian store, what this market's constraints do to each, and how to judge a channel.
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Seasonal playbook · Guide
FreeBlack Friday and White Friday in Egypt: The Ads Playbook
Black Friday 2026 is Friday 27 November, but in Egypt it is a month: demand climbs from September and payday lands on the peak. The week-by-week plan.
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Buyer's guide · Guide
FreeHow to Choose a Marketing Agency in Egypt (2026)
Not a list of agencies. The seven questions to ask, the red flags, and a selection process that starts with your account rather than a pitch.
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Seasonality · Guide
FreeWhy Egyptian E-commerce Slows in Q3, and What to Do
July to September is soft for most Egyptian stores. How to tell the market's share of the drop from your account's share, and a Q3 plan that sets up Q4.
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Budget pacing · Guide
FreeThe Egyptian Payday Cycle: When to Spend Your Ad Budget
Egyptian online demand climbs to about 1.7 times a mid-month day at payday. A pacing plan for Meta and Google budgets built around that curve.
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Beauty · Report
FreeEgypt Beauty Demand 2026: what Egypt is actually buying
Korean skincare as the market's centre of gravity, shopping by ingredient over brand, the routine economy, product-by-product bestsellers, and the month-end payday surge — Issue 01.
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Beauty · Report
FreeLebanon Beauty Demand 2026: 249 brands compete, ten of them win
A top-heavy market one group controls, why every hit is a bundle, the gifting economy, ingredient-led demand, and six openings the numbers expose.
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Beauty · Report
FreeLebanon's Beauty Bestsellers: the products that actually sell
The individual best-sellers online — the brands at the top, the categories they win, and the pattern behind almost every hit: it's a bundle, not a single product.
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Beauty · Report
FreeK-Beauty in Egypt: the Korean wave, brand by brand
The broadest Korean roster in the region — who leads, where each brand competes by category, the hero products, and the active ingredients shoppers now buy by name.
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Beauty · Report
FreeK-Beauty in Lebanon: one brand leads, a wave follows
Medicube-led demand, where each Korean brand competes by aisle, the hero products, and the actives redefining the Lebanese routine.
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Beauty · Report
FreeEgypt's Fragrance Obsession: 2,000+ scents on the shelf
The houses that define the aisle, a men-led assortment, the price tiers, and the deep Gulf/Arabic perfume shelf — Lattafa, Armaf, Afnan and more.
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Beauty · Report
FreeLebanon's Fragrance Wardrobe: where a Gulf house leads
1,500+ scents, Lattafa ahead of every Western designer, the split between men, women and unisex, and where the premium sits.
Read the report
Fashion e-commerce · Report
FreeThe Review Desert: only 5 of 23 Egyptian fashion stores show customer reviews
23 brands compared across sportswear, homewear, women's fashion and the high street — who shows proof, who doesn't, and the one brand with 8,000+ reviews and a 45% repeat rate.
Read the report
Fashion e-commerce · Report
FreeEgyptian Fashion E-commerce 2026: 23 brands compared across four verticals
The flagship: prices, catalog sizes, discount behavior, trust stacks and speed scores for sportswear, homewear, women's fashion and the international high street — every claim a number.
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Pricing · Report
FreeWhat fashion costs in Egypt: price ladders from EGP 49 basics to EGP 6,700 dresses
Pure pricing tables from 23 brands and 18,000+ products: per-vertical ladders, median prices per brand, and the EGP 199 international entry price vs the 1,000+ local mid-market.
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Promotions · Report
FreeAlways on sale: discount behavior across 23 Egyptian fashion stores
Measured depths from 10% sitewide to 80% off, perpetual-sale flags, sale-led homepages (6 of 6 in fashion) — and the brands that never discount at all.
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Sportswear · Report
FreeEgyptian sportswear online: Haxel, Sigma Fit, GorillaOutfit, BF Egypt & more
Seven brands compared: the LE 99–3,500 price map, the proof desert, hook-type analysis, and a category with zero loyalty programmes, zero blogs and zero WhatsApp.
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Homewear · Report
FreeEgyptian homewear online: Cottonil, 2S, Charmaine, Red Cotton & Dice
Catalog concentration (12,000 vs 559 products), the EGP 49–4,400 tier table, and the only vertical with measured speed — all five brands under 65 on mobile.
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Women's fashion · Report
FreeEgyptian women's fashion DTC: Daly Dress, Mlameh, Palma, Boheme & more — 4,083 products compared
The median-price ladder from EGP 299 to EGP 6,700, installment adoption (Tamara, Sympl), review-system adoption, and where each of six brands actually sits.
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High street · Report
FreeLocal vs global: Egyptian DTC vs H&M, DeFacto, LC Waikiki & Max Fashion
What the internationals bring that local storefronts don't — trust stacks, COD, installments, loyalty — and the one lane (Egyptian provenance) nobody claims.
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