01
Data over gut.
Conservative with budget. Aggressive with proven winners. Every decision is backed by data and clear metrics. Hunches are where money goes to die.
Obsessed with your growth. Ruthless with your budget.
Nine years, 140+ accounts, five markets — media measured in profit, not impressions.
Trusted by
Spend is going out; revenue isn't following it back. We find which of the seven pillars is actually broken — then rebuild the account around what the data proves.
0.79x → 5.22xROAS in 30 days · rebuilt Search accountEgypt’s top
performance marketing team
Ad platforms reward speed and signal. We run tight feedback loops between creative, audience and landing experience so budget always flows to what is actually converting.
See the exact reporting stack we build for every account.
140+ Accounts managed
9 Years In performance media
3 Continents covered
Track record
Numbers we’ve earned, not borrowed
7.66x
Catalog ROAS
Eyewear DTC
26.9x
Brand ROAS
Kids' snacks DTC
+46%
CTR lift
Multi-category retail
LE 142
CPA vs LE 245 target
Kids' snacks DTC
22.5x
Spend growth
Retail DTC
$2,058
Monthly waste killed
B2B SaaS
9 years140+ accounts60 brands5 markets5 channels3 continents
Independent since 2017. No agency layers, no junior handoffs — a direct line to the person running your account.
Three principles that decide what we touch
02
PMF first.
We work with businesses doing 300k+ EGP a month or USD equivalent. Not gatekeeping — evidence the product works before paid amplifies it. Paid traffic is a megaphone, not a doctor.
03
Senior hands only.
Direct line, no agency layers. Every account we take, we run. Personal accountability isn't scalable. That's the point.
1 senior operator per account.
0 handoffs.
Four ways we get hired
01 — Account rebuilds
You're spending. It's not converting.
We diagnose where the gap actually is — quality, quantity, CTR, QS, CPC, conversion rate, or ROAS — then rebuild from there. Google Ads, Meta, TikTok.
02 — Scale-up management
Profitable accounts that need a bigger ceiling.
Structured tests, then double budget on what works. When CAC ceilings hit, we open second channels — Meta into TikTok, Google into Meta — before they become a problem.
03 — Cross-border launches
Egypt, Gulf, USA, Australia, Europe. Bilingual where it matters.
Local search behaviour is not translated copy. We launch Arabic and English campaigns side by side, US and AU regions in parallel, and run Gulf and European markets with the right cultural and currency settings.
04 — Reporting that drives decisions
Dashboards that make the next move obvious.
Visual creative-first reports for Meta and TikTok. Performance-first reports for Google Ads. The shorter the gap between data and the next test, the faster the account compounds.
Growth that compounds: four accounts, four stories.
Meta · E-commerce · Egypt
Eyewear DTC
6.9x spend scale at 4.11x lifetime ROAS
37 months of catalog-led compounding — EGP 53M revenue on EGP 12.9M spend.
Lifetime ROAS
4.11x
Spend scale
6.9x
Revenue
EGP 53M
Read the story
Google Ads · E-commerce · Egypt
Kids' snacks DTC
0.79x → 5.22x ROAS in 30 days
A broken legacy account rebuilt into four themed campaigns — CPA cut to LE 142.
ROAS in 30 days
5.22x
CPA vs LE 245 target
LE 142
Brand ROAS
26.9x
Read the story
Meta + TikTok · E-commerce · Egypt
Multi-category retail
22.5x spend growth, second channel opened
Meta compounding for 23 months while TikTok proved itself at EGP 20K.
Spend growth
22.5x
ROAS · 23 months
2.89x
TikTok month one
1.50x
Read the story
Google Ads · B2B SaaS · MENA
Enterprise AI
A 22x CPA gap that wasn't a CPA problem
87.7% of search-term spend converted zero — one kill decision saved $2,058/month.
Spend converting zero
87.7%
Saved per month
$2,058
Of search terms audited
90 days
Read the story
Sound familiar?
The symptoms we hear on every first call
Tick whatever hits close to home — or skip straight to the diagnosis.
Selected clients
60 brands. One standard.
E-commerce, lead generation, retail, F&B, SaaS and real estate across Egypt, the Gulf, USA, Australia and Europe.
- Coddiwomple
- Manifest
- Smarty Snacks
- Ahjaar
- Cilantro
- Athar Scents
- A Life Plus
- The Collection Properties
- CustomersChain
- Safi
- Akaoui
- Aromatic
- Beyond Sportswear
- Bumsi
- ESM Studio
- Kaftan Couture
- Lift
- Lixy
- Nonito
- Raw Apparel
- REDNM
- Sass
- TradingGoo
- WordsCo
- ZAT The Label
- Al Camileon
- Clue
- Fullslang
- golden_gemjewl
- 80+ more accounts
Selected testimonials
“He has undoubtedly been one of our key forces for growth. He goes above and beyond, delivering insights and reports I didn't even know I needed.”
Suliema Benhalim
Founder · Nino's Bakery
Oct 2024 · 3-year client
“The main reason our launch in Dubai was a success — doubling our bookings every week. Very experienced, professional, and supportive, with the single goal of seeing your business succeed.”
Sherif Yassin
Founder · AQUAFIT
Nov 2024 · Dubai launch
“We saw drastic results immediately — within the first three months, our metrics improved significantly. Over the past year and a half, we've enjoyed a healthy growth rate, much higher than we anticipated.”
Nadeen Nour
Head of Retail & E-commerce · ETTC
Oct 2024 · 1.5-year client
The insights desk
The numbers we publish
report · free →
Egypt Beauty Demand 2026
guide · free →
The Egyptian Payday Cycle: When to Spend Your Ad Budget
report · free →
The Review Desert
report · free →
Always On Sale
report · free →
Egyptian Fashion E-commerce 2026
report · free →
What Fashion Costs in Egypt
report · free →
Lebanon Beauty Demand 2026
in production
CAC & ROAS Benchmarks
guide · free →
Black Friday and White Friday in Egypt: The Ads Playbook
guide · free →
How to Choose a Marketing Agency in Egypt (2026)
guide · free →
Why Egyptian E-commerce Slows in Q3, and What to Do
How we work
Diagnose. Structure. Test. Compound.
01
Diagnose.
Seven pillars: traffic quality, quantity, CTR, Quality Score, CPC, conversion rate, CPA/ROAS. Find which one is broken before touching anything.
02
Structure.
Themed campaigns. One ad group, one intent. Negatives written before keywords go live. Brand isolated. Tracking validated.
03
Test.
Manual CPC until 30+ conversions. Smart bidding only after data exists. Conservative with client budgets. Aggressive on what works.
04
Compound.
Kill what doesn't work fast. Double budget on what does. Most accounts compound from week six. The longer the relationship, the larger the gap.
The comparison you’re running anyway
Us, a freelancer, a hire, or a network agency
You’re choosing between four shapes, not four vendors. Here is the honest version, including the rows where we are the wrong answer.
| The decision | Mojo | Freelancer | In-house hire | Network agency |
|---|---|---|---|---|
| Who touches the account | One senior operator. Nine years, 140+ accounts. | The person you hired. | One person, learning your stack on your budget. | A junior, two layers of account management away from you. |
| First change goes live in | Days. | Days. | Six to ten weeks to hire, then a ramp. | Three to six weeks of onboarding. |
| What it costs | A monthly retainer, or a fixed-scope project. | The least of the four. | Salary, benefits and tooling before a pound of media. | The most, often plus a percentage of your spend. |
| Channels covered | Meta, Google, TikTok, feeds, and the tracking underneath them. | Usually one, done well. | One channel, one person's habits. | All of them, at arm's length. |
| What they optimise for | Profit, measured against your margin. | The scope you wrote. | The KPI in their performance review. | Retained billings. |
| How you find out something broke | We tell you, in the weekly, with the fix already scoped. | You ask. | You ask. | The quarterly deck. |
| Where they beat us | — | Cheapest way to test one channel before you commit. | When paid media is your core business, not a lever on it. | When you need forty people across twelve markets. |
Swipe the table to compare.
Let’s make your best month your new baseline
Your outsourced Head of Growth — or a one-time account review or rebuild. Start here.
A few quick questions so we know your account before we reply. Takes about a minute.
Rather talk first? WhatsApp — replies in 1 min · or email grow@more-mojo.com