A premium label on a test budget
High prices, a small warm audience, and a monthly budget that started in the low thousands.
Premium fashion converts slowly and rewards patience. The account had to prove it could earn at a small scale before it was trusted with a large one.
This case study covers the paid social from the first month to Jun 2026.
Earn the right to spend more
- A catalogue line for the collection. The always-on catalogue campaign returned 9.99× on EGP 333,216.
- Creative testing every month. The core testing campaign returned 7.46× on EGP 323,505, with a fresh test for each new drop.
- Budget stepped up behind returns. Spend grew in stages as the account kept proving itself, not in one jump.
A test budget became a real one
Over 22 months the account returned EGP 7.60M on EGP 934,326 of Meta spend: 8.14×, across 1,720 orders.
In the first quarter the account spent EGP 28,886 at 14.21×. In Apr to Jun 2026 it spent EGP 334,929 at 6.07×: 11.6× the spend for 5.0× the revenue.
The return came down as spend grew more than tenfold. Over the last twelve months it held at 7.69×.
A note on measurement: revenue and orders are Meta-attributed. Partial months are excluded.
What carries over
- Prove it small first. A premium label earns the right to a bigger budget by returning on a small one.
- Keep the catalogue on. An always-on catalogue line carries the collection while creative changes around it.
- Expect the ratio to fall as reach grows. The question is whether revenue keeps growing with spend, and here it grew 5.0×.