Free industry report · Egyptian fashion e-commerce · Audited March–April 2026
The review desert
We audited 23 fashion storefronts across four Egyptian verticals — sportswear, homewear, women’s fashion and the international high street. Only five show a single customer review. Not one shows reviews on the homepage. In a market where shoppers over-index on social proof, almost nobody supplies it.
5 / 23
stores show any customer review
0 / 23
show reviews on the homepage
8,000+
reviews at the single outlier
0 / 23
commit to a delivery time
23 storefronts. One shade of proof each.
Each tile is one audited brand, colored by review status at audit date. Darker = more proof. Most of the map barely registers.
Sportswear
2 of 7 with reviews
GorillaOutfit
8,000+ reviews
Haxel
100+ reviews
KAF Wear
app installed
Beyond Sportswear
0 reviews
BF Egypt
0 reviews
Sigma Fit
0 reviews
Mavin
0 reviews
Homewear
1 of 5 with reviews
2S Homewear
reviews live
Red Cotton
app installed
Cottonil
0 reviews
Dice
0 reviews
Charmaine
0 reviews
Women's fashion
2 of 6 with reviews
Mlameh
reviews live
Dress Code
reviews live
Daly Dress
0 reviews
Boheme
0 reviews
Palma
0 reviews
La Blanca
0 reviews
High street
0 of 5 with reviews
LC Waikiki Egypt
0 reviews
H&M Egypt
0 reviews
Max Fashion Egypt
0 reviews
DeFacto Egypt
0 reviews
Clue
0 reviews
One brand collected more proof than the other 22 combined
In sportswear, GorillaOutfit operates with 8,000+ visible reviews, 100K+ customers served and a 45% repeat rate — while five of its six direct competitors show zero reviews. Review volume where any exists:
GorillaOutfit
Haxel
The other 21 storefronts
Counts as displayed on each storefront at audit date. Three further stores (KAF Wear, Red Cotton, plus sparse volumes at 2S, Mlameh and Dress Code) have review software live without stated volume.
The whole proof stack is under-built
Adoption of every trust signal we audited, by vertical. Reviews are the widest gap — but not the only one.
| Signal | Sportswear | Homewear | Women's fashion | High street | Market |
|---|---|---|---|---|---|
| Customer reviews visible | 2 / 7 | 1 / 5 | 2 / 6 | 0 / 5 | 5 / 23 |
| Reviews on the homepage | 0 / 7 | 0 / 5 | 0 / 6 | 0 / 5 | 0 / 23 |
| UGC / customer photos | 0 / 7 | 1 / 5 | 0 / 6 | 0 / 5 | 1 / 23 |
| Sizing guide / fit tech | 0 / 7 | 1 / 5 | 1 / 6 | 0 / 5 | 2 / 23 |
| Loyalty programme | 0 / 7 | 2 / 5 | 0 / 6 | 2 / 5 | 4 / 23 |
| WhatsApp support | 0 / 7 | 2 / 5 | 1 / 6 | 1 / 5 | 4 / 23 |
| Delivery-time commitment | 0 / 7 | 0 / 5 | 0 / 6 | 0 / 5 | 0 / 23 |
What the numbers mean
01
Proof is the cheapest open advantage in the market.
The one brand that built review volume pairs it with a 45% repeat rate. Review software is free or near-free; 18 of 23 stores simply haven't switched it on.
02
The internationals win on trust stack, not proof.
H&M, LC Waikiki, Max and DeFacto also show zero homepage reviews — they compensate with call centers, COD, installments and loyalty programmes. Local DTC brands match neither layer.
03
Nobody commits to a delivery time. Anywhere.
23 of 23 storefronts state a free-shipping threshold; zero state when the order arrives. The first brand to publish a delivery promise claims an empty category.
About this report
23 storefronts across four verticals, compared on the same trust signals: visible reviews and counts, homepage claims, payment options and delivery promises. All figures reflect each storefront as publicly displayed, March–April 2026 — a snapshot, reported neutrally for every brand.
This is the free edition. The full 23-brand dataset — price ladders, catalog sizes, discount behavior, speed scores — ships as the flagship report.
Want the full 23-brand audit?
Egyptian Fashion E-commerce 2026 — prices, catalogs, discounts and proof across sportswear, homewear, women’s fashion and the high street. Tell us where to send it when it ships.