Pricing report · Egyptian fashion e-commerce
What fashion actually costs in Egypt
From EGP 49 cotton basics to EGP 6,700 occasion dresses — brand-by-brand price ranges, medians and tiers across three verticals, on one axis. Where the market clusters, where it's empty, and where the internationals undercut everyone.
EGP 299
lowest fashion brand median (Dress Code)
EGP 6,700
highest fashion brand median (La Blanca) — 22× the lowest
EGP 199
international high-street entry price (LC Waikiki)
35×
sportswear price spread, LE 99 → 3,500
Five brands, one axis
Product price ranges in LE. The mid-market (500–2,200) is crowded four deep; below 500 and above 2,200 are each owned by exactly one brand.
Budget-mid · collection drops
Mid-range · style + performance
Mid-range · XS–3XL inclusive
Mid-premium · 7 named fabrics
Premium · 1-year warranty
The median ladder
Median product price per brand across 4,083 products. A 22× gap separates the budget floor from the occasion-wear ceiling — with the crowded middle at EGP 1,000–1,500.
Three clean tiers
Value
49–956EGP
Cottonil · Dice · Red Cotton
Basics, underwear, socks
Mid-range
259–2,179EGP
2S Homewear
Widest range across categories
Premium
1,200–4,400EGP
Charmaine
Nightdresses, premium pajamas
EGP 199 changes the conversation
The international high street enters at EGP 199 (LC Waikiki) with standing 30–75% sale cadences (Max Fashion) — below the median of every local women's fashion brand audited. Local mid-market brands at EGP 1,000–1,500 medians are not competing with each other on price; they're competing with global supply chains. The winnable axes are design, identity and proof — not the ladder's bottom rungs.
What the numbers mean
01
The mid-market is a traffic jam.
In sportswear, four of five brands overlap between LE 500–2,200. In fashion, three medians sit within EGP 450 of each other. Identical price positions demand differentiation somewhere else — and most brands haven't picked where.
02
Premium is nearly empty.
One brand above LE 2,200 in sportswear; one above EGP 1,500 median in local fashion; one homewear brand above EGP 1,200. Premium positions are available in every vertical for brands that can build the story to justify them.
03
Price ranges are wide; price stories are absent.
A brand spanning LE 99 to 1,500 tells the shopper nothing about what to expect. The market publishes prices but not price logic — good/better/best structures are almost nonexistent.
Figures reflect each storefront as publicly displayed, March–April 2026. Prices in EGP. All brands reported neutrally.
Where should your prices sit?
Positioning against these ladders is a media-efficiency question as much as a brand one — CAC tolerance changes with every rung. Talk it through with us.