Inside the fragrance shelf — the houses that define it, how the assortment splits between men, women and unisex, where the premium sits, and the scents anchoring demand.
Designer maisons and the deep Arabic/Gulf houses — the names that fill the perfume aisle.
Ranked by assortment depth. Arabic/Gulf houses are flagged — they hold serious space.
Western luxury leads demand; Gulf houses lead breadth. Calvin Klein, Dolce & Gabbana, YSL and Versace top what sells, while Arabic houses — Lattafa, Armaf, Afnan, Rasasi — stock the deepest ranges.
A premium aisle. At a median of EGP 2,770, fragrance is the highest-ticket category in beauty — an occasional splurge, not an impulse buy.
Gulf/Arabic fragrance SKUs on the shelf — Lattafa, Armaf, Afnan, Rasasi, Ajmal and more. Oriental perfumery is a category unto itself here.
How the fragrance assortment divides — and which side of the counter is bigger.
Men's fragrance is the largest segment — an unusually male-skewed category versus the rest of beauty, and a clear signal of where fragrance demand concentrates.
How fragrance spreads across price bands — and where the volume sits.
Mojo plans and runs paid media for brands across the region — nine years, 140+ accounts, five markets. If you want a read like this on your own category, talk to us.