Inside the fragrance shelf — the houses that define it, how the assortment splits between men, women and unisex, where the premium sits, and the scents anchoring demand.
Designer maisons and the Gulf label leading the pack — the names that fill the perfume aisle.
Ranked by assortment depth. Gulf house Lattafa sits at the very top.
Gulf fragrance sits at the very top. Lattafa, an Arabic house, is the single most-present and most-in-demand perfume brand — ahead of every Western designer behind it.
A premium aisle. At a median of $70, fragrance is the highest-ticket category in beauty — an occasional splurge, not an impulse buy.
The Gulf house that became Lebanon's default fragrance — outpacing every Western designer on both presence and demand.
How the fragrance assortment divides — and which side of the counter is bigger.
Women's fragrance leads, with a substantial unisex tier reflecting the modern, gender-fluid fragrance wardrobe.
How fragrance spreads across price bands — and where the volume sits.
Mojo plans and runs paid media for brands across the region — nine years, 140+ accounts, five markets. If you want a read like this on your own category, talk to us.