01
The situation
$502 CPA against a $20 target. Looked like a bidding issue. It wasn't.
All results
Success story · Google Ads · B2B SaaS · MENA
A 22x CPA gap that wasn't a CPA problem
87.7% of search-term spend converted zero — one kill decision saved $2,058/month.
Enterprise AIGoogle AdsB2B SaaSMENA
Wasted spend share after the audit
87.7%
Spend converting zero
$2,058
Saved per month
90 days
Of search terms audited
02
The moves
Audited search terms across 90 days. 87.7% of $7,404 search-term spend converted zero — the "conversions" were consumer voice-cloning queries, not enterprise leads. Killed the campaign burning $6,174 for 7 wrong-intent leads. Rebuilt around enterprise intent.
03
The outcome
Reframed the problem as traffic quality, not bidding. Saved $2,058/month on a single kill decision. Campaign architecture rebuilt around B2B intent before another dollar went out.
Next story · Meta · E-commerce · Egypt
6.9x spend scale at 4.11x lifetime ROAS
Want numbers like these on your account?
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