01
The situation
Small Meta budget. Room to scale, but compounding catalog complexity. 37 months of runway to compound.
All results
Success story · Meta · E-commerce · Egypt
6.9x spend scale at 4.11x lifetime ROAS
37 months of catalog-led compounding — EGP 53M revenue on EGP 12.9M spend.
Eyewear DTCMetaE-commerceEgypt
Monthly spend, EGP 103K → 706K
4.11x
Lifetime ROAS
6.9x
Spend scale
EGP 53M
Revenue
02
The moves
Catalog-led creative strategy. Structured creative testing cadence. Monthly spend ramp from EGP 103K to EGP 706K at peak. Catalog campaign isolated as the workhorse — 7.66x ROAS on EGP 6.51M revenue, 1,151 purchases.
03
The outcome
EGP 53.07M revenue on EGP 12.92M spend. 4.11x lifetime ROAS over 37 months. Recent 30 days: 4.72x. Peak month: 7.75x.
Next story · Google Ads · E-commerce · Egypt
0.79x → 5.22x ROAS in 30 days
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