01
The situation
Inherited a legacy Search campaign at 0.79x ROAS / LE 985 CPA against an LE 245 target. PMax burning LE 1,543 with two converting search terms across 4,780 queries.
All results
Success story · Google Ads · E-commerce · Egypt
0.79x → 5.22x ROAS in 30 days
A broken legacy account rebuilt into four themed campaigns — CPA cut to LE 142.
Kids' snacks DTCGoogle AdsE-commerceEgypt
ROAS, 0.79x → 5.22x in 30 days
5.22x
ROAS in 30 days
LE 142
CPA vs LE 245 target
26.9x
Brand ROAS
02
The moves
Paused the broken legacy campaign. Rebuilt into four themed campaigns — Brand, Products, Category Arabic, Category English. Built the negatives library before keywords went live. Isolated Brand with controlled CPC. Disabled Recommendations Auto-Apply.
03
The outcome
Account climbed 2.34x → 3.09x → 5.22x ROAS in 30 days. CPA fell to LE 142 against an LE 245 target. Brand campaign hit 26.9x ROAS in isolation — one keyword drove 53% of conversions from 4% of spend.
Next story · Meta + TikTok · E-commerce · Egypt
22.5x spend growth, second channel opened
Want numbers like these on your account?
Every story above started with the same step: a diagnosis of where the account actually leaks. Yours is free.