01
The situation
Meta-only account approaching CAC ceiling. Cold-traffic ROAS plateaued. Needed a second channel before scaling capped.
All results
Success story · Meta + TikTok · E-commerce · Egypt
22.5x spend growth, second channel opened
Meta compounding for 23 months while TikTok proved itself at EGP 20K.
Multi-category retailMeta + TikTokE-commerceEgypt
Monthly spend index, 23 months
22.5x
Spend growth
2.89x
ROAS · 23 months
1.50x
TikTok month one
02
The moves
Meta — cold catalog campaign hit 5.44x ROAS on EGP 2.55M revenue, 2,210 purchases. CTR up 46% (1.87% → 2.74%). Then opened TikTok as a parallel test channel using a creative-first reporting workflow.
03
The outcome
Meta — 23 months at 2.89x ROAS, EGP 5.96M revenue on EGP 2.06M spend. Monthly spend grew 22.5x. TikTok — first month delivered 1.50x ROAS at EGP 20K. Proof-of-channel before scaling, exactly as designed.
Next story · Google Ads · B2B SaaS · MENA
A 22x CPA gap that wasn't a CPA problem
Want numbers like these on your account?
Every story above started with the same step: a diagnosis of where the account actually leaks. Yours is free.